Norms and Institutions
AI-based Scoring of Attention Indicators
In the attention economy, eye-catching designs (such as thumbnail colors) and attention-grabbing words are often used, and such techniques increase user clicks, irrespective of the quality of the content. In this subunit, the characteristics of content that receive a high amount of attention are analyzed using AI and other tools, and the degree to which the content uses such attention acquisition techniques is expressed as an attention score. If these attention scores are implemented and displayed as metadata of the content, they could become an important factor for users in determining whether to view the content, assisting in the realization of informational health.