Keio University X Dignity Center

We host a series of lectures featuring speakers from various fields who share their insights on the theme of dignity. 
For the second lecture in the series, we are pleased to welcome Yu-Ping Chen, Assistant Professor of National Taiwan University, an expert in neuromarketing, who will discuss the current state and future of neuromarketing.

【Profile of the speaker】
Yu-Ping Chen
Assistant Professor, National Taiwan University

Career：
Ph.D. PhD in Business Administration, UC Berkeley
Master MA in Economics, National Taiwan University
Bachelor BS in Physics, National Taiwan University

【Overview】
Neuro-marketing, a new business strategy, is gaining attention. There is a growing demand for new business methods and the social implementation of new services by visualizing or manipulating the functions of the nervous system. This issue not only involves important points of discussion from the perspectives of the attention economy, neurolaw, and neuroethics but also deeply concerns human dignity.In this lecture, we will invite Dr. Chen, a leading expert in neuromarketing, to discuss the development, current state, and future prospects of neuromarketing.

【Details】
Title：What is Neuromarketing? : Now and the Future
Date&Time：July 2nd Wednesday, 14:30-16:45
Venue：Distance Learning Room, 4th underground floor of South Building, Mita campus (On-site only)
Host：IoB-S
Co-Host：X Dignityセンター
Moderator：Keigo Komamura, Professor of Law, Keio University
Language：English
Fee：Free
How to participate：No pre-registration required